Design / Lettering
A large-scale, hand-painted mural for BKB Chicago, created in collaboration with Abby Wynne of MAKE & CO. Using overlapping words that can be read in either order and a contrast of clean, colorful shapes to an organic, hand-drawn line-work pattern: the viewer is confronted with a challenge and is forced to investigate to understand the message. Once the message is deciphered, the aim is to supply the viewer with a bit of motivation and inspiration. Ideally, upon arrival it would be read as 'Work Hard' to get an extra kick of motivation for the forth-coming workout session and once finished, it should be read it as 'Hard Work' to feel accomplished with the completed workout.